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How Growzz Works - Data & Integration

Where does the data in Growzz come from, and can it integrate with our existing systems and tools?

Written by Aidan Bocci

Growzz is built to help suppliers and retailers collaborate on Joint Business Planning using a shared, trustworthy view of performance data. At the heart of our platform is clean, retailer-sourced data enriched with powerful AI processing. This gives both sides the clarity and confidence they need to plan effectively.

Retailer-Sourced, AI-Enhanced Data

Growzz works directly with retailers to access EPOS (Electronic Point of Sale) data, ensuring the information used is timely, accurate, and complete. Rather than relying on estimated or supplier-reported numbers, we use real transaction-level sales data from the source.

But Growzz goes further. We apply proprietary AI models to clean and interpret this data - adjusting for promotions, anomalies, and calendar effects - to calculate a true base volume forecast. This base volume forecast reflects the underlying, repeatable performance of a product, stripped of short-term noise. The result is a consistent and trustworthy foundation that suppliers can use to build plans, and proposals, and that retailers can actually rely on.

Built for Action Today, Integrated for Scale Tomorrow

Today, Growzz operates as a powerful, standalone tool. That’s by design. We believe that Joint Business Planning works best when it starts with focus—bringing together only the people and the data that matter, without the overhead or delays of enterprise system integration.

This approach allows your teams to get started in days, not months. You can collaborate on real plans, grounded in shared numbers, with all activity tracked in one place. The result is faster alignment, better outcomes, and less back-and-forth.

Integration When You’re Ready

While Growzz doesn’t require integration to deliver value, it’s built with scale in mind. When the time is right, our team can work with you to connect Growzz with your financial and operational planning systems—on the supplier or retailer side. This unlocks additional efficiencies, allowing plans built in Growzz to feed directly into your wider business processes, reducing manual work and improving forecast accuracy.

Start simple. Scale smart.

That’s the Growzz way—get immediate value from better collaboration, and grow into deeper integration when it makes sense for your business.

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