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How Growzz Works - Reporting & Analytics

What's Growzz's approach to reporting and analytics?

Written by Aidan Bocci

At Growzz, reporting and analytics are core to enabling better, faster, and more aligned joint business planning. Our platform is designed with two dedicated views—one for the retailer, and one for the supplier—ensuring each party has access to tailored insights while working from a shared, trusted data foundation.

Retailer-Driven Reporting Structure

When you first start using Growzz, the reports you see are defined by the retailer. This ensures that the data, metrics, and visuals align with the retailer’s category management goals and decision-making frameworks. From standard KPIs to custom views of promotional impact, planning calendars, and base volume trends, Growzz offers a flexible, structured reporting environment that reflects how the retailer wants to work.

Retailers can request new reports, dashboards, or analytics features at any time. These requests might include custom metrics, different time period views, or new ways of summarizing plan performance. When new reports are created, they become part of that retailer’s implementation of Growzz—improving visibility, streamlining alignment, and enhancing collaboration.

Consistency Across Suppliers and Categories

Suppliers typically access reports for their own products and plans, but what makes Growzz powerful is that the retailer sees those same reports across all suppliers in the category—and even across multiple categories. This consistency is a game-changer. It gives retailers a unified lens across their business and helps suppliers engage in more productive, data-informed conversations with their retail partners. Everyone is looking at the same metrics, in the same format, which leads to faster decisions and stronger alignment.

A Platform That Evolves With You

As suppliers become more confident using Growzz, they often identify new reports or analytics that would help support their own internal planning and strategy. We encourage that input. Supplier feedback directly informs our development roadmap and helps us build features that drive real, on-the-ground value.

Whether it’s deeper promotional analytics, forecasts by segment, or plan-versus-actual dashboards, Growzz grows with your needs—without slowing you down.

In short: aligned, evolving, and insight-driven. That’s the Growzz approach to reporting and analytics.

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