🔵 PRICE
These metrics help you understand the different types of prices used in the planning and evaluation of promotions. They reflect both base and promotional prices across retailer channels.
EDV / Base Price
The standard everyday retail price of the SKU across the Growzz dataset. This price does not include any promotional activity.
Promo Price
The discounted retail price offered during a promotion. This is the price visible to shoppers during a promotional period.
Actual Shelf Price (Blended Retail)
The average observed retail price across all participating retailers, weighted by volume. This represents the real-world shelf price experienced by consumers.
💗 COST
Cost metrics reflect the various price points and discounts that the supplier offers to the retailer, including trade terms and promotional support.
Cost
The standard list price the supplier charges the retailer before any discounts or promotional investment are applied.
Scan
The per-unit discount the supplier offers the retailer as a contribution to consumer price reduction, typically used in TPRs.
OI (Off-Invoice)
A lump-sum discount the supplier provides to the retailer per unit or per case, deducted from the invoice to support trade investment.
Case OI
The Off-Invoice discount applied per case (rather than per unit) of product sold to the retailer.
Net Invoiced Cost / Unit (with OI)
The effective per-unit cost to the retailer after subtracting Off-Invoice discounts. This is the net cost the retailer sees on the invoice.
Net Cost / Unit (with OI + Scan)
The most complete view of unit cost after applying both Off-Invoice and Scan investments. It reflects the supplier's fully netted cost position per unit sold.
Average Unit Cost
The blended average cost per unit across all participating retailers, factoring in volumes and cost variations.
🟦 VOLUME
Volume metrics measure how many units are sold, over what time, and in which conditions (e.g. promoted vs. base). They are critical for understanding performance and efficiency.
Base Volume
The expected sales volume of the SKU without promotional influence—i.e., the standard performance.
Lift %
The percentage increase in sales volume compared to base volume, directly attributable to a promotion or change in execution.
Redemption %
The proportion of available promoted product that was sold during the promotion. Useful for assessing offer uptake.
# Weeks
The number of weeks during which the promotion or event ran.
Total Units / Week
The average number of units sold per week during the promotion period.
Units / Week Sold on Base Price
The average number of units sold per week at the base (non-promoted) price.
Units / Week Sold on Promo Price
The average number of units sold per week at the promotional price.
Total Units
The total volume of product sold over the course of the promotional period.
Unit Share Vol %
The percentage share of promotional volume compared to total category or market volume during the period. Useful for benchmarking.
🟣 SALES
Sales metrics capture the total revenue generated at retail level, both positive and negative.
Retail Sales $
The total sales value at retail price (RSV) generated by the SKU during the promotion or plan period.
Retail Decline $
The reduction in retail sales caused by the drop in price during a promotion (i.e., the revenue "lost" due to discounting). This is a theoretical value used in margin analysis.
🟠 MARGIN
Margin metrics allow you to understand how profitable an activity was, both for the supplier and the retailer.
Base Margin Rate
The gross margin percentage at the base price, before applying any promotional discounts or investments.
Bill-In GM %
The gross margin percentage calculated against the net invoiced cost (i.e., supplier margin view). It shows profitability from the supplier’s perspective.
Retail GM %
The gross margin percentage calculated using the average shelf price and net cost. It reflects retailer profitability.
Retail GM $
The total dollar margin earned by the retailer during the period, after deducting costs.
🟢 INVESTMENT
Investment metrics help you track total promotional support—both in scan discounts and off-invoice spend.
Total Scan / Billback
The total amount the supplier will bill the retailer back (or reimburse) due to scan discounts applied at checkout.
Total OI
The total value of Off-Invoice investment provided to the retailer during the promotion. This figure aggregates unit or case OI over the full promotional period.
🧩 HOW TO USE THIS GLOSSARY
When using the Growzz Metrics report, refer to this glossary to:
Understand how volumes and investments translate into revenue and margin.
Compare promotional mechanics across different types of activity.
Help interpret results in joint planning meetings.
Make informed decisions on what to repeat, scale, or drop in future JBPs.