Key takeaways
Promotions in Growzz are time-bound commercial activity layered onto the plan for specific short-term objectives.
They sit on top of your unpromoted base, rather than replacing the plan you have already built.
By the time you reach promotions, much of the plan has already been shaped through baseline demand, external factors, new products, pricing, coverage, in-store support, and ongoing investments.
Earlier planning steps often drive the more sustained, structural performance of the business.
Promotions are different because they are temporary interventions used to influence performance during defined periods.
Important points
The promotions step helps you build a commercially complete plan by adding promotional activity on top of the unpromoted base.
Your unpromoted base already includes base volumes, new product introductions, distribution changes, and external factors.
Promotions should be understood as an additional planning layer, not the starting point of the plan.
Promotions in Growzz are time-bound commercial activity layered onto the plan for specific short-term objectives.
They are temporary interventions used to influence performance during defined periods. They sit on top of your unpromoted base, rather than replacing the plan you have already built.
By the time you reach this step, a great deal of the plan has already been built. You have shaped baseline demand, adjusted for external factors, added new products, changed pricing, expanded or reduced coverage, improved in-store support, and built ongoing investments.
Those earlier steps often drive the more sustained, structural performance of the business. Promotions are different.
This is where you build your promotion plan on top of your unpromoted base. In previous steps, you’ve established what your business would deliver without promotions, including base volumes, new product introductions, distribution changes, and external factors.
The promotions step is where you layer in promotional activity to shape that base into a commercially complete plan.