What this video covers:
Why promotional plans are judged across the year, not promotion by promotion
How timing and coordination affect promotional performance
Why promotions need to align with key trading periods and retailer events
How to spot overload, gaps and clashes across the calendar
Why the plan should tell a clear promotional story
Who this is for:
Direct suppliers and brokers reviewing whether their promotional plan is structured, balanced and aligned to the retailer calendar
Related articles:
What is the Week by Week Plan?
How do I review promotional timing?
How do I spot gaps or clashes in the plan?
How do I adjust promotions from the Week by Week Plan?
Related journey:
Start the week by week plan learning journey