What is the Week by Week Plan?
The Week by Week Plan shows your promotions as a weekly calendar across the retailer’s financial year.
Use it to check whether your promotional activity is well-timed, balanced and aligned to the retailer calendar.
Why should I review promotions week by week?
A promotion can look strong on its own but still cause problems when viewed across the full year.
The calendar helps you spot poor timing, overloaded weeks, gaps, clashes and missed retailer moments.
What should I check first?
Start with the commercial objective.
Check whether the timing and pattern of your promotions makes sense across the year and supports the retailer’s key trading moments.
How do I know if the timing is right?
Check whether promotions land in the right weeks, support seasonal or event-driven periods, and align with the retailer’s trading rhythm.
What does poor timing look like?
Poor timing can include promotions landing too early, too late, missing key events, or not matching the retailer’s calendar.
How do I know if the plan is balanced?
Look at how activity is spread across the year.
A balanced plan should avoid overloaded weeks, long unsupported periods and over-reliance on a few windows or mechanics.
What does a clash look like?
A clash happens when promotions overlap or compete with each other.
This can happen when similar products, brands or mechanics run at the same time and target the same demand.
What problems can this step help me spot?
The Week by Week Plan helps you spot timing conflicts, overlaps, clashes, missed opportunities, unsupported periods and imbalance across the year.
Can I open a promotion from the Week by Week Plan?
Yes. If something does not look right, open the promotion from the calendar view and review the detail.
What can I review inside the promotion?
You can review the promotion’s timing, mechanic, assumptions and financials.
What should I do if a promotion needs changing?
Open the promotion and refine the timing, mechanic or assumptions.
Then return to the Week by Week Plan and review the full calendar again.
What should I do if new activity is needed?
Return to the Promotions step and build the new activity.
Then come back to the Week by Week Plan to check how it fits into the calendar.
Should I add comments?
Yes. Add comments to explain key decisions, timing choices or trade-offs.
This helps others understand why the plan has been structured in a certain way.
When should I mark this step as complete?
Mark the step as complete when you are confident the promotional plan is well-timed, balanced and aligned to the retailer’s calendar.