How to build Innovation in Growzz
Step 1: Create the Component
Add a new Planned Assortment Change
Select:
Type → Innovation
Enter:
Name (clear and recognizable, typically combining brand/product and innovation reference)
Short description (concise but specific detail on the launch, including timing, product scope, and intent)
Save the component
Step 2: Launch the Calculator
Open the calculator for the Innovation component
Step 3: Define Timing
Set when the product will launch:
Select the start week (the first week the product is available in-store)
Step 4: Select SKUs
Choose the SKU(s) being launched:
Typically select the new SKU directly, as it should already exist in the system
If the SKU is not visible:
Contact Growzz support to have the SKU set up and made available before proceeding
Step 5: Add Merchandising Support (if applicable)
Select any launch support:
Displays, features, or in-store visibility
Growzz will:
Apply retailer-defined rates
Calculate total merchandising cost
Step 6: Complete the Innovation Calculator Inputs
Coverage
Enter volume-weighted distribution (%) (the % of your total sales base where the product will be listed)
Volume Build
Define how the product scales over time using three linked inputs:
Start week – when the product begins selling
Target weekly run rate – expected weekly sales once fully established
Weeks to maturity – how long it takes to reach that run rate
Growzz will automatically model a ramp from launch to steady-state volume across the selected time period based on these inputs.
Retail Price (RSP)
Uses the price already set for the SKU (price paid by the shopper)
No change typically required
Cost to Retailer (COGS)
Uses the existing cost set for the SKU (price the retailer pays the supplier)
Optional: Link a Replaced SKU (D-List)
If the Innovation replaces an existing product:
Select the SKU being de-listed
This allows you to:
Reflect the shift from old to new product
Better understand the net impact within your range
If no SKU is being replaced:
Leave this blank
Optional: Model Cannibalization Within Your Range (Best Practice)
If the Innovation is expected to reduce sales of existing SKUs:
Add an additional calculator
Select the impacted SKU(s)
Enter a negative volume uplift (reduction vs unpromoted base)
In practice:
Often one additional calculator is sufficient
Only model this where it materially impacts your plan
Important:
This is optional
Focus on your own brand and product range only
Do not attempt to model wider category effects
This helps provide a more realistic view of true incremental volume.
Step 7: Add Commentary
Use comments to explain:
Strategic intent (e.g. innovation, category growth)
Expected performance and ramp-up assumptions
Whether the product is incremental or replacing existing SKUs
Any risks or dependencies (e.g. supply, distribution)
Step 8: Review Impact
Performance View
Analyze impact by:
SKU
Brand / subcategory / department
Key metrics:
Volume
Sales
Margin
NSV (Net Sales Value – revenue to the supplier from the retailer)
Investment View
Review:
Merchandising costs (if applied)
Total investment
Step 9: Finalize
Close the calculator to:
Save the evaluated Innovation
Add it to your plan
Include it in reporting
Key Principle
Innovation in Growzz is a volume ramp model, where success depends on accurately estimating how quickly a new product scales and understanding its net impact across your product range.