Growzz

Aidan Bocci

Building Your Plan

This help guide explains why building a plan in Growzz is about creating a complete commercial outcome, not just adding individual activities.

Welcome To Your Plan

Welcome

This help guide explains why reviewing existing SKUs is the foundation of the plan build process, and why your product data and baseline demand need to be checked before adding…

Step Guide - Review Current Assortment

1. Review Current Assortment

Step Guide - LYE & Targets

2. Latest Year Estimates & Targets

This help guide explains why planned assortment changes shape the future category plan and why each addition, change or removal needs a clear commercial role.

Step Guide - Planned Assortment Changes

This help guide explains how adding innovation supports long-term growth and why users need to check range space, ramp-up, incrementality and execution.

Adding Innovation

This help guide explains how new listings expand distribution and why users need to check evidence, retailer fit, ramp-up and incrementality.

Adding Listing Changes

This help guide explains how packaging changes improve listed products and why users need to check shopper value, demand, continuity and timing.

Adding Packaging Changes

3. Planned Assortment Changes

This help guide explains how price and store coverage shape the core plan before promotions and other activity are added.

Step Guide - Price and Store Coverage Changes

This help guide explains how price changes affect supplier value, retailer margin, shopper demand and competitive position.

Adding Price Changes

This help guide explains how store coverage changes affect availability, growth, productivity and rollout assumptions.

Adding Store Coverage Changes

4. Price & Store Coverage Changes

This help guide explains how in-store support helps products win attention, improve findability and convert shoppers once they are in store.

Step Guide - In-Store Support & Activation Changes

This help guide explains how inline fixture changes improve the main shelf position and why visibility, availability and conversion matter.

Adding Inline Fixture Changes

This help guide explains how secondary locations improve visibility and why placement, coverage, execution and transfer need to be checked.

Adding Secondary Location Changes

This help guide explains how marketing communication helps shoppers notice, understand and choose products through ongoing messaging.

Adding Marketing Communication Changes

5. In-Store Support & Activation

This help guide explains how ongoing margin support works and why users need to separate annual funding from price changes or activity-based investment.

Step Guide - Margin Support

6. Margin Support

This help guide explains why external factors need to be separated from planned activity before building the forward plan.

Step Guide - External Factors

7. External Factors

This help guide explains why promotions are treated as time-bound commercial activity in Growzz and why each promotion should be linked to a clear short-term objective before users start building…

Step Guide - Promotions

This help guide explains how a temporary price reduction works in Growzz and why users should only use it when there is a clear commercial reason for lowering shelf price…

Adding A TPR

This help guide explains why a BOGO (Buy One, Get One) promotion can create a strong shopper response and why users need to think carefully about volume, redemption, effective price…

Adding A BOGO

This help guide explains how a Buy X For $Y promotion combines quantity and price in one value message and why users should test whether the offer is simple, attractive…

Adding A Buy X For $Y

This help guide explains how a Buy X Get X promotion encourages shoppers to reach a quantity threshold and why redemption, offer clarity and basket behaviour matter when reviewing the…

Adding A Buy X Get X

This help guide explains how an LTO (limited time offer) works in Growzz and why users should connect the product, timing and expected demand before adding a temporary product introduction…

Adding An LTO

This help guide explains how a value pack gives shoppers more product for the same price, or for little additional cost, and why the value needs to be clear enough…

Adding Value Packs

This help guide explains how a special pack adds shopper value through the product itself and why the added benefit needs to be clear, immediate and worthwhile.

Adding A Special Pack

This help guide explains how Cross-Promotions combine two or more products into one shopper offer and why the products need to feel naturally connected for the mechanic to work.

Adding A Cross-Promotion

This help guide explains how post-purchase promotions deliver value after the transaction and why reward strength, claim friction and redemption assumptions matter.

Adding A Post-Purchase Promotion

This help guide explains how a feature without incentive supports growth through visibility rather than price, reward or giveaway, and why visibility only creates value when it changes shopper behaviour.

Adding A Feature Without Incentive

8. Promotions

Step Guide - Review Merchandising

9. Review Merchandising

Step Guide - Review Investments

10. Review Investments

This help guide explains how the Week by Week Plan helps users review promotional timing, coordination and balance across the year.

Step Guide - Review Week By Week Plan

11. Week by Week Plan

This help guide explains how Review Impact tests whether the full plan delivers the right commercial outcome for both sides.

Step Guide - Review Impact

12. Review Impact

Step Guide - Review Metrics

13. Review Metrics

This help guide explains why submitting a plan turns an internal draft into a retailer-facing proposal ready for challenge and review.

Step Guide - Review & Submit

14. Review & Submit

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