Help Guide - Adding New Listings
When we talk about a Listing Change in Growzz, we’re talking about introducing one or more existing products from your portfolio into a retailer that does not currently stock them.
Unlike Innovation, these products already exist.
They may already be proven in other retailers, channels, or markets.
So this is not about launching something brand new. It is about expanding distribution of something you already know.
Before building a Listing Change, a key question is: Why should this retailer list these products now?
Every new listing still competes for shelf space, working capital, and attention. So the case needs to be commercially strong.
That usually means the products do one or more of four things:
They fill a clear gap in the retailer’s range.
They bring proven demand from elsewhere.
They improve retailer sales or margin.
Or they strengthen your brand presence within the category.
The big advantage of Listing Changes versus Innovation is evidence.
You may already know how these products perform in other retailers. You may understand repeat rates, shopper appeal, pricing, or promotional response.
That means your assumptions can often be stronger and more credible.
But proven elsewhere does not automatically mean proven here.
You still need to think about retailer fit.
Does the product suit this retailer’s shoppers, price position, and assortment strategy?
Next, think about volume build.
Even proven products rarely reach full potential immediately in a new retailer. They still need distribution, visibility, and time to establish. So focus on realistic ramp-up, not instant peak sales.
Another key consideration is incrementality.
Will this listing create new value, or mainly take sales from products already in your own range? A strong Listing Change delivers net growth, not just internal substitution.
Finally, think about execution.
Supply readiness, listing timing, and store coverage still matter.
And if support is needed — such as promotions, displays, or merchandising activity — make sure those are added in the relevant Growzz planning steps as well.
Successful Listing Changes combine a clear commercial case, credible evidence, realistic scale-up, honest incrementality, and strong execution.
That is what turns an existing product into a compelling new listing opportunity.
Here are the key takeaways
Listing Changes add existing products to a retailer that does not currently stock them.
Use proven performance elsewhere to strengthen the commercial case.
Focus on retailer fit and realistic ramp-up.
Deliver net growth, not just shifted volume within your own range.
Strong execution and launch support still matter.