Growzz

This help guide explains why planned assortment changes shape the future category plan and why each addition, change or removal needs a clear commercial role.

Step Guide - Planned Assortment Changes

This help guide explains how adding innovation supports long-term growth and why users need to check range space, ramp-up, incrementality and execution.

Adding Innovation

This help guide explains how new listings expand distribution and why users need to check evidence, retailer fit, ramp-up and incrementality.

Adding Listing Changes

This help guide explains how packaging changes improve listed products and why users need to check shopper value, demand, continuity and timing.

Adding Packaging Changes

Aidan Bocci

3. Planned Assortment Changes

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