Help Guide - Review Week by Week Plan
The Week by Week Plan is where your promotional plan comes together as a live trading calendar across the retailer’s financial year.
Up to this point, you’ve been building individual promotions.
Now you see how they work together. Because strong plans are not judged promotion by promotion. They are judged by how those promotions perform across time.
At this stage, your perspective needs to shift. You are no longer asking, “Is this a good promotion?”
You are asking: Does this promotional plan make sense across the year?
This matters because retailers don’t manage a list of promotions.
They manage a calendar. They are thinking about key trading periods. Seasonal demand. Promotional intensity. Store and online events. And how supplier activity fits into that overall structure.
That means timing and coordination become critical.
A strong promotion in the wrong week will underperform.
Too many promotions clustered together can dilute impact.
Too little support in key periods can leave gaps in performance.
And repeating the same mechanics too frequently can weaken the overall plan.
This step helps you assess whether your promotions are properly sequenced.
Start with your key moments.
Are you supporting the weeks that matter most for your category?
Are you aligned to seasonal peaks and retailer-led events?
Then look at balance.
Is your promotional activity spread effectively across the year?
Or is it overly concentrated in certain windows, leaving other periods unsupported?
Then look at coordination.
Are your promotions working together?
Or are they overlapping, competing, or creating confusion?
And finally, step back.
Does your promotional plan tell a clear story?
Does it show intent?
Does it demonstrate that you understand how the retailer wants to run the category — not just what you want to sell?
If something feels off here, that’s valuable.
It means you’ve identified the issue before the plan is finalised.
You can go back, adjust the promotions, and improve how the plan performs as a whole.
Because ultimately, this is what the retailer will see. Not a list of promotions. But whether your plan feels structured, intentional, and aligned to their calendar.
Here are the key takeaways
Strong promotional plans are judged across the year, not promotion by promotion.
Timing and coordination shape how promotions perform.
Align your promotions to key trading periods and retailer events.
Look for overload, gaps, and clashes across the calendar.
The best plans tell a clear, deliberate promotional story.