Help Guide - Adding Marketing Communication
When we talk about Marketing Communication in Growzz, we’re talking about helping shoppers understand and choose your products through ongoing messaging.
This is not a short-term promotional burst. It is sustained communication that supports products over time.
That might be in-store signage. Shelf messaging. Store media. Retailer website or app visibility. Or broader communication that explains benefits, usage, or brand value.
The goal is to make sure shoppers notice the product, understand it, and feel confident buying it.
Before building Marketing Communication, a good question to ask is: What do shoppers need to know or feel to choose this product more often?
Sometimes the answer is awareness. Shoppers may not realise the product exists.
Sometimes it is understanding. They may not know what makes it different, how to use it, or why it is worth buying.
Sometimes it is reassurance. They need confidence in quality, value, health credentials, convenience, or trusted performance.
Strong communication removes friction in the buying decision. It makes products easier to choose.
Next, think about where the message appears.
The best communication reaches shoppers close to the point of decision. That could be on shelf. Within the aisle. Elsewhere in store. Or digitally through the retailer’s online environment.
Location matters because relevance matters.
Then think about clarity.
Too many messages confuse.
Weak messages get ignored.
The strongest communication is simple, useful, and easy to understand quickly.
You should also think about consistency.
If communication appears in some stores but not others, or is executed poorly, results may weaken. Reliable rollout often matters as much as creative quality.
Then think about impact across your own range.
If one product receives stronger communication, could it reduce demand for another of your products? If so, some uplift may be transfer rather than true growth.
Finally, remember that this step is about ongoing communication, not temporary price-led promotion.
If promotions, displays, or pricing changes are required, those should be built in the relevant Growzz planning steps.
Successful Marketing Communication keeps products visible, understood, and easier to choose over time.
That is what turns awareness into sustained sales.
Here are the key takeaways
Marketing Communication builds ongoing awareness and understanding.
Strong messages help shoppers choose products more easily.
Placement near the point of decision improves impact.
Clear and consistent execution drives stronger results.
Great communication creates sustained sales, not short spikes.