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Adding A TPR

This help guide explains how a temporary price reduction works in Growzz and why users should only use it when there is a clear commercial reason for lowering shelf price for a defined period.

Written by Aidan Bocci

Help Guide - Adding A TPR

When we talk about a TPR in Growzz, we mean a Temporary Price Reduction.

This is one of the most common promotional mechanics in retail.

For a defined period, the shopper pays a lower shelf price, with the aim of changing behaviour during that window.

A TPR is temporary by design. It is not a permanent price move. It is a short-term intervention used to create a specific commercial outcome.

Before building a TPR, ask: Why are we reducing price now?

  • Sometimes the goal is volume. You may want to drive a short-term sales spike. Win share? Increase throughput? Or hit a trading target?

  • Sometimes the goal is trial. A lower price can encourage shoppers to try a product for the first time. That can be especially useful for newer items or products needing recruitment.

  • Sometimes the goal is retailer support. You may be participating in a key event, category campaign, or seasonal plan.

  • Sometimes the goal is competitive response. If rivals are active, a TPR may help defend position.

  • And sometimes the goal is value perception. A visible deal can reinforce that the brand, or the retailer, offers good value.

A key point is that a TPR should solve a clear commercial need. Not simply exist because promotions happened last year.

Next, think about discount depth.

A deeper cut may drive more demand, but it also costs more and can reduce margin.

The cheapest-looking promotion is not always the most profitable.

Then think about expected uplift.

How much extra volume is realistic based on brand strength, category behaviour, timing, and support? Use evidence where possible.

Then think about category behaviour.

In some categories, lower price increases real consumption. In others, shoppers simply stock up earlier or switch brands temporarily.

That distinction matters.

Then think about funding.

Who is carrying the cost, and how is it structured? Off-invoice funding and scan funding can lead to different commercial outcomes.

Then think about visibility.

Many TPRs work best when supported by merchandising such as displays, features, or strong in-store presence. A discount without visibility can underperform.

Then think about cannibalisation.

If one SKU is promoted, will it steal volume from another SKU in your own range? Headline uplift on one line does not always equal net gain for the portfolio.

Finally, think about what happens after the event.

Does the promotion build loyalty, strengthen momentum, and support future sales? Or does it simply create a short spike and then disappear?

Successful TPRs are purposeful, well-funded, visible, and judged on net commercial value.

That is how temporary price reductions become strategic tools, not just cheaper weeks.

Here are the key takeaways

  1. A TPR is a short-term price reduction with a clear objective.

  2. Choose discount depth carefully against margin and return.

  3. Judge uplift based on realistic shopper and category behaviour.

  4. Visibility and funding often determine success.

  5. Measure net value, not just sales spikes.

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