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Step Guide - Review & Submit

This help guide explains why submitting a plan turns an internal draft into a retailer-facing proposal ready for challenge and review.

Written by Aidan Bocci

Help Guide - Review & Submit Plan

When we talk about Review and Submit in Growzz, we’re talking about the final readiness step before your plan is shared with the retailer.

Up to this point, you have built, reviewed, challenged, and refined the plan.

You have added activities. Reviewed investments. Checked merchandising. Looked at the week-by-week calendar. Assessed impact. And reviewed the key metrics.

Now the question changes.

It is no longer: What else can I build?

It becomes: Is this plan ready for the retailer to review and respond to?

This matters because submission is not just an admin action. It is the moment your internal draft plan becomes a formal retailer-facing proposal.

The retailer will now be able to review the plan, challenge it, comment on it, and decide whether it is strong enough to progress.

Before submitting, think about the plan from both sides.

From your perspective, does it reflect the commercial direction you want to propose?

  • Are the components complete?

  • Are the investments right?

  • Are the outcomes acceptable?

  • Are you comfortable defending the assumptions?

From the retailer’s perspective, does the plan feel credible?

  • Does it support their priorities?

  • Does it create enough value?

  • Is the gross margin position acceptable?

  • Is the plan clear enough to review efficiently?

That second perspective is critical.

A plan may look attractive to the supplier, but if it does not work for the retailer, it is unlikely to progress smoothly.

Then think about clarity.

The retailer is not only reviewing the numbers. They are reviewing the logic.

That is why comments matter.

Before submitting, check the comments already in the plan. Remove anything internal, sensitive, outdated, or unclear.

Then add your final overall comment.

Think of this as the covering note for the plan. It should explain the overall logic, the priorities, the important assumptions, and why the plan has been structured this way.

Good explanation reduces friction. It helps the retailer understand the proposal before diving into the details.

Then think about ownership.

You own the submitted plan.

The retailer can challenge it, comment on it, accept it, or reject it. But they do not directly rewrite it.

If changes are needed, you decide how to respond, update the plan, and resubmit a new version.

That feedback loop may happen more than once before the annual plan is agreed.

So submission is not the end of planning. It is the start of structured collaboration with the retailer.

The best submissions are complete, credible, clear, and ready to be challenged. That is how you move from internal planning to retailer review with confidence.

Here are the key takeaways

  • Review and Submit turns your draft plan into a retailer-facing proposal.

  • Only submit when the plan is complete, credible, and ready for scrutiny.

  • Review comments carefully and add a strong final covering note.

  • The retailer can challenge the plan, but you continue to own it.

  • Submission starts structured collaboration, not the end of planning.

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