What this video covers:
What a temporary price reduction is and when it should be used
Why the price reduction needs a clear commercial objective
How trial, volume, retailer support, competitive response and value perception can shape the decision
What to check before building and reviewing a TPR in the plan
Who this is for: Direct suppliers and brokers planning a short-term shelf price reduction as part of promotional activity.
Related articles:
What is a TPR promotion?
How do I build a TPR promotion?
How do I review TPR impact?
How do I choose between TPR and other promotion mechanics?
Related journey:
Start the TPR promotion learning journey