Growzz

This video explains why promotions are treated as time-bound commercial activity in Growzz and why each promotion should be linked to a clear short-term objective before users start building it.

Building Your Plan – 8 Promotion – Business Context

This video explains how a temporary price reduction works in Growzz and why users should only use it when there is a clear commercial reason for lowering shelf price for…

Building Your Plan – 8.1 TPR – Business Context

This video explains why a Buy One, Get One Free promotion can create a strong shopper response and why users need to think carefully about volume, redemption, effective price and…

Building Your Plan – 8.2 BOGO – Business Context

This video explains how a Buy X Get X promotion encourages shoppers to reach a quantity threshold and why redemption, offer clarity and basket behaviour matter when reviewing the mechanic.

Building Your Plan – 8.3 Buy X Get X – Business Context

This video explains how a Buy X For $Y promotion combines quantity and price in one value message and why users should test whether the offer is simple, attractive and…

Building Your Plan – 8.4 Buy X For $Y – Business Context

This video explains how a value pack gives shoppers more product for the same price, or for little additional cost, and why the value needs to be clear enough to…

Building Your Plan – 8.5 Value Pack – Business Context

This video explains how a limited time offer works in Growzz and why users should connect the product, timing and expected demand before adding a temporary product introduction to the…

Building Your Plan – 8.6 LTO – Business Context

This video explains how cross-promotions combine two or more products into one shopper offer and why the products need to feel naturally connected for the mechanic to work.

Building Your Plan – 8.7 Cross Promotion – Business Context

This video explains how a special pack adds shopper value through the product itself and why the added benefit needs to be clear, immediate and worthwhile.

Building Your Plan – 8.8 Special Pack – Business Context

This video explains how post-purchase promotions deliver value after the transaction and why reward strength, claim friction and redemption assumptions matter.

Building Your Plan – 8.9 Post-Purchase – Business Context

This video explains how a feature without incentive supports growth through visibility rather than price, reward or giveaway, and why visibility only creates value when it changes shopper behaviour.

Building Your Plan – 8.10 Feature Without Incentive – Business Context

Aidan Bocci

Business Context Series

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