What this video covers:
What a Buy X For $Y promotion is and how bundle price offers work
Why the mechanic can support basket size, volume, value perception, competitive response and controlled investment
Why simplicity and shopper understanding matter
What to check before building or reviewing the promotion
Who this is for:
Direct suppliers and brokers building a multi-buy price mechanic such as 2 for $5 or 3 for $10.
Related articles:
What is a Buy X For $Y promotion?
How do I build a Buy X For $Y promotion?
How do I review multi-buy promotion impact?
How do I choose between Buy X For $Y, BOGO and BXGX?