What this video covers:
What an LTO is and why it is different from a price-led promotion
How seasonal relevance, novelty, incremental demand, testing and brand energy can justify an LTO
Why scarcity, relevance and total demand matter
What to check before building or reviewing an LTO promotion
Who this is for:
Direct suppliers and brokers planning a temporary product introduction for a specific season, event, trend or short-term opportunity.
Related articles:
What is an LTO promotion?
How do I build an LTO promotion?
How do I estimate LTO demand?
How do I review LTO impact before submission?
Related journey:
Start the LTO promotion learning journey