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Building Your Plan – 8 Promotion – Business Context

This video explains why promotions are treated as time-bound commercial activity in Growzz and why each promotion should be linked to a clear short-term objective before users start building it.

Written by Aidan Bocci

What this video covers:

  • What promotions are in Growzz and how they differ from structural plan changes

  • Why each promotion needs a clear commercial objective

  • How mechanics such as price reductions, free items, added value and visibility support different outcomes

  • What to think about before choosing a promotion mechanic

Who this is for:

Direct suppliers and brokers deciding whether promotional activity belongs in the plan and which mechanic best fits the commercial objective.

Related articles:

· What are promotions in Growzz?

· How do I choose the right promotion mechanic?

· How do I add a promotion to my plan?

· How do I review promotional impact before submission?

Start the Promotions Learning Journey

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