Growzz

- What a BOGO promotion is and why the shopper benefit is easy to understand
- When BOGO can support rapid volume, basket size, value perception, stock movement or excitement
- Why redemption behaviour affects final cost and return
- What to check before using BOGO as the chosen promotion mechanic

Direct suppliers and brokers considering a free-item promotion where the shopper receives an additional unit at no extra cost

- What is a BOGO promotion?
- How do I build a BOGO promotion?
- How do I estimate BOGO redemption?
- How do I review BOGO cost and impact?

- Start the BOGO promotion learning journey
   

This video explains why a Buy One, Get One Free promotion can create a strong shopper response and why users need to think carefully about volume, redemption, effective price and cost before using it.

Building Your Plan – 8.2 BOGO – Business Context

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