What this video covers:
What a feature without incentive is and how it differs from a discount or reward mechanic
How visibility, placement, retailer media and feature activity can support awareness, trial, launch support or price protection
Why product readiness and shopper appeal matter
What to check before building or reviewing feature-led activity
Who this is for: Direct suppliers and brokers planning promotional support where the product receives more visibility without a shopper incentive.
Related articles:
What is a feature without incentive?
How do I build feature-led promotional activity?
How do I review visibility-led promotion impact?
How do I choose between feature activity and incentive-led promotions?
Related journey:
Start the feature without incentive learning journey