What this video covers:
What a post-purchase promotion is and how rewards are unlocked after purchase
How rebates, cashback, prize draws, claims, gifts and loyalty rewards can support different objectives
Why the reward needs to feel worthwhile and easy to claim
What to check before building or reviewing a post-purchase promotion
Who this is for:
Direct suppliers and brokers planning a promotion where the shopper receives value after purchase rather than through a shelf price reduction
Related articles:
What is a post-purchase promotion?
How do I build a post-purchase promotion?
How do I estimate post-purchase redemption?
How do I review reward cost and promotional impact?
Related journey:
Start the post-purchase promotion learning journey