What this video covers:
What a value pack is and how it differs from a price reduction
How added quantity can support value perception, volume, loyalty, competitive defence and brand equity
Why perceived value and pack communication matter
What to check before building or reviewing a value pack promotion
Who this is for:
Direct suppliers and brokers planning promotional activity where the shopper benefit comes through more product rather than a lower shelf price.
Related articles:
How do I build a value pack promotion?
How do I review value pack economics?
How do I choose between value pack and price-led promotions?
Related journey:
Start the value pack promotion learning journey