What this video covers:
What a cross-promotion is and how combined product offers work
Why the product pairing needs to make sense to the shopper
How basket growth, cross-sell, joint visibility and retailer value can shape the decision
What to check before building or reviewing a cross-promotion
Who this is for:
Direct suppliers and brokers building a promotion that links multiple products, brands or categories into one shopper offer.
Related articles:
What is a cross-promotion?
How do I build a cross-promotion?
How do I review cross-promotion funding and value?
How do I choose products for a cross-promotion?
Related journey:
Start the cross-promotion learning journey