What this video covers:
What it means to build a joint business plan in Growzz
Why assortment, pricing, store coverage, activation, OIs, promotions and investment need to work together
Why the balance of activity matters more than any single component
How to sense-check, refine and rebalance the plan as it develops
Who this is for:
Direct suppliers and brokers starting or reviewing a plan and deciding how different planning activities should work together to create a credible commercial outcome
Related articles:
What is the Build and Manage Your Plan step?
How do I build and manage a plan?
How do I review whether my plan is balanced?
How do I use plan metrics and reports while building?
Related journey:
Start the building your plan learning journey