What this video covers:
What innovation means in Growzz and why it is a structural change
Why new products need a clear commercial reason to earn range space
How ramp-up, distribution and repeat purchase affect future volume
Why incrementality and execution need to be realistic before launch
Who this is for:
Direct suppliers and brokers introducing new products into a retailer plan and assessing whether the launch creates credible long-term value
Related articles:
What is innovation?
How do I build an innovation change?
How do I plan volume ramp-up for innovation?
How do I review innovation impact?
Related journey:
Start the innovation learning journey