What this video covers:
What a listing change is and how it differs from innovation
Why existing products still need a clear reason to earn retailer space
How evidence from other retailers can support the case
Why retailer fit, ramp-up, incrementality and execution matter
Who this is for:
Direct suppliers and brokers adding existing products to a retailer where they are not currently listed
Related articles:
What is a listing change?
How do I build a listing change?
How do I estimate listing change volume?
How do I review listing change impact?
Related journey:
Start the listing change learning journey