What this video covers:
What a packaging change is and when to use one
How packaging, format or pack size changes can improve an existing product
Why shopper response, price, cost and demand impact need to be checked
What to consider when replacing an old SKU or continuing the same SKU
Who this is for:
Direct suppliers and brokers updating the packaging, format or pack size of products already listed by the retailer
Related articles:
What is a packaging change?
How do I build a packaging change?
How do I plan a SKU replacement for packaging changes?
How do I review packaging change impact?
Related journey:
Start the packaging change learning journey