What this video covers:
What price and store coverage changes are
Why price affects supplier value, retailer margin and shopper demand
Why availability needs to balance reach with productivity
Why price and coverage decisions create the base for later planning activity
Who this is for:
Direct suppliers and brokers planning structural changes to price or store availability before adding promotions, merchandising or investment activity
Related articles:
What are price and store coverage changes?
How do I build a price change?
How do I build a store coverage change?
How do I review price and store coverage impact?
Related journey:
Start the price and store coverage changes learning journey