What this video covers:
What a price change is in Growzz
Why cost price and retail selling price are different levers
How retail price can affect shopper demand and volume
Why margin, value, elasticity and competitive position need to be reviewed
Who this is for:
Direct suppliers and brokers changing supplier cost price, retail selling price, or both, as part of the forward plan
Related articles:
What is a price change?
How do I build a price change?
How do I estimate price change volume impact?
How do I review price change margin and value impact?
Related journey:
Start the price change learning journey