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Building Your Plan – 4.2 Store Coverage Change – Business Context

This video explains how store coverage changes affect availability, growth, productivity and rollout assumptions.

Written by Stephen Wood

What this video covers:

  • What a store coverage change is in Growzz

  • Why availability can unlock growth when products are ranged in the right places

  • Why wider coverage is not always better

  • What to check before changing physical store or online availability

Who this is for:

Direct suppliers and brokers changing where an existing product is available across stores or online channels

Related articles:

  • What is a store coverage change?

  • How do I build a store coverage change?

  • How do I plan store coverage rollout?

  • How do I review store coverage impact?

Related journey:

  • Start the store coverage change learning journey

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