What this video covers:
What in-store support and activation means in Growzz
Why availability alone does not guarantee shopper conversion
How visibility, findability and communication support product performance
Why activity should be prioritised against commercial value and retailer goals
Who this is for:
Direct suppliers and brokers planning in-store activity to support listed products, new launches, price changes or store coverage changes
Related articles:
What are in-store support and activation changes?
How do I build a secondary location change?
How do I build an inline fixture change?
How do I build a marketing communication change?
Related journey:
Start the in-store support and activation changes learning journey