What this video covers:
What a secondary location change is in Growzz
Why extra store space can increase attention and impulse purchase
How location, shopper flow and complementary placement affect performance
Why execution quality, coverage and range transfer need to be reviewed
Who this is for:
Direct suppliers and brokers adding extra store placement for products beyond their normal shelf position
Related articles:
What is a secondary location change?
How do I build a secondary location change?
How do I choose the right secondary location?
How do I review secondary location impact?
Related journey:
Start the secondary location change learning journey