What this video covers:
What marketing communication means in Growzz
Why shopper awareness, understanding and reassurance can affect demand
How message location, clarity and consistency influence performance
Why communication should support choice without becoming a short-term promotion
Who this is for:
Direct suppliers and brokers using ongoing in-store or retailer communication to support product visibility, understanding and shopper confidence
Related articles:
What is a marketing communication change?
How do I build a marketing communication change?
How do I choose the right shopper message?
How do I review marketing communication impact?
Related journey:
Start the marketing communication change learning journey