What this video covers:
What margin support funding means in Growzz
Why ongoing off-invoice support is different from a price change
How margin support can support shelf price, retailer margin or strategic objectives
Why clear allocation and transparency matter when reviewing the annual plan
Who this is for:
Direct suppliers and brokers adding ongoing commercial support to the plan without permanently changing product cost price
Related articles:
What is margin support funding?
How do I build margin support funding?
How is margin support different from a price change?
How do I review margin support impact?
Related journey:
Start the margin support learning journey