What this video covers:
What margin support funding is and how it works per unit
Why it supports retailer economics rather than shopper demand directly
How small per-unit rates can become significant total investment
What to check before applying funding to SKUs, brands or ranges
Who this is for:
Direct suppliers and brokers applying ongoing per-unit support to selected SKUs, brands or ranges within the plan
Related articles:
What is margin support funding?
How do I build margin support funding?
How do I calculate total margin support cost?
How do I review margin support return?
Related journey:
Start the margin support funding learning journey