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Building Your Plan – 7 External Factors – Business Context

This video explains why external factors need to be separated from planned activity before building the forward plan.

Written by Stephen Wood

What this video covers:

  • What external factors are in Growzz

  • Why external factors sit outside the direct control of account and merchant teams

  • How market conditions, regulation, supply issues and other events can affect performance

  • Why evidence, scale and timing matter when adding external assumptions

Who this is for:

Direct suppliers and brokers adding non-controllable factors that may affect demand, supply, margin or performance across the plan

Related articles:

  • What are external factors?

  • How do I add an external factor?

  • How do I decide whether something is an external factor?

  • How do I review external factor impact?

Related journey:

  • Start the external factors learning journey

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