What should I think about before building an Inline Fixture Change?
An Inline Fixture Change should aim to drive incremental value to:
Your brand
The retailer
The overall category
Key considerations:
Position within the aisle – eye-level vs lower shelf, adjacency to key products
Space allocation – number of facings or shelf space given to the product
Fixture functionality – how the fixture supports availability and ease of replenishment
Shopper navigation – how easily the product is seen and accessed
Coverage – how many stores will implement the change
Volume impact – driven by improved visibility and availability at shelf
Cannibalisation within your range – increasing space for one SKU may reduce space for others