A Post-Purchase promotion is where the shopper receives a benefit after or outside the purchase transaction, such as a gift, rebate, or prize. This is typically delivered through a redemption process, entry mechanic, or chance-based reward. In Growzz, this is built as an individual promotion component and evaluated using one or more calculators.
Building your plan - 8.9 What is a Post-Purchase Promotion in Growzz?
Written by Stephen Wood
