A Feature Without Incentive is a promotion where a product is highlighted or communicated to shoppers without any direct financial incentive (e.g. no discount, no reward). This is typically delivered through visibility, media, or in-store presence such as displays, store radio, or digital advertising. In Growzz, this is built as an individual promotion component and evaluated using one or more calculators.
Building your plan - 8.10 What is a Feature Without Incentive in Growzz?
Written by Stephen Wood
