A Feature Without Incentive is a visibility-led mechanic, where the impact comes from increased exposure, not price or reward.
Key considerations:
Quality of visibility – how prominent and noticeable is the feature?
Expected volume uplift – driven by awareness and shopper attention
Coverage – how widely the feature is deployed across stores or channels
Merchandising investment – primary cost driver of the activity
Baseline demand – stronger products respond better to visibility
Cannibalisation within your range – increased focus on one SKU may reduce sales of others
A strong feature drives incremental demand through awareness, while managing the net effect across your product range.